How Blockchain Is Changing Digital Marketing

“Marketing has changed a lot in the past decade, but it’s about to go through another revolution, thanks in large part to blockchain.”

Hello, Authentication and Transparency

“In the past, people would shop everything from eBay to Craigslist to Whole Foods and hope—fingers crossed—that they were buying what was being marketed to them. Was the item organic? Authentic? Was it really grown or made in a fair-trade/fair-pay environment? Or was it manufactured in a sweat shop powered by child workers? Thanks to blockchain, consumers can finally know the answers to these questions, and many more. With the power of blockchain, companies are able to verify exactly where an item was manufactured or grown, what kinds of soil the items were grown in, or how much workers get paid to work there. This is huge, especially in an era where consumers care more and more not just about the quality of what they are buying, but of the integrity of company and processes creating them.”

The Forbes article is linked here, How Blockchain Is Changing Digital Marketing

It is relevant to consumer facing industries and their B2B suppliers.

PCA is already blockchain enabled. We can help your process, product or service to benefit from blockchain authentication and transparency.

About This Site

PCA is the independent technology service assisting industry to improve process, chemistry, productivity, sustainability. For Chemicals, Mining, Paper, Metals, Alumina, Food, Utilities, Retail and other Industries.

With PCA’s Core Trust Design, processes, chemistry, equipment and control strategies are assessed in an impartial, objective manner using industrial process and chemistry knowledge, the industrial site’s own data and “statistical thinking”.

The founder of PCA holds discussions with the client to define the objectives and scope of work. With decades of experience in process and chemistry technical consulting for multinationals in the Chemical and other industries, such as Mining, Paper & Board, Metals, Alumina, Food & Beverage, Utilities. Work directly with the founder of PCA, not an intermediary. Trust in a positive outcome.

PCA is the originator of the PCA Trust System – A PCA Innovation. Using advanced cryptography and public blockchain, Trust Statements can be produced for any supplier, manufacturer and industry that wants to build trust in their process, product or service marketing.

PCA Trust Statements are unique and the most secure form of statement. The client can use them to make verifiable statements important for the marketing of their business.